Privacy Policy for OrthodonticLounge.com

Last Updated: May 7, 2026

OrthodonticLounge.com (“we,” “our,” or “us”) operates from:

Lockerbie Dental

134 High Street

Lockerbie

DG11 2BX

Phone: 01576 205 898

We are a Data Controller under the terms of the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR). We process personal data in order to provide healthcare services to our patients.

1. Types of Personal Data

We may hold personal data in the following categories:

  • Patient clinical and health records, including correspondence.

  • Staff employment data.

  • Contractor and supplier data.

  • Usage Data: Information on how you use our website, collected via cookies and similar technologies.

2. Why We Process Personal Data

“Processing” means collecting, storing, updating, and securely archiving data. We process data for the following purposes:

  • Patient data: To provide appropriate, high-quality, safe, and effective dental and orthodontic care.

  • Staff data: To comply with employment, taxation, and pension obligations.

  • Website Optimization: To improve user experience and analyze site traffic.

3. Google Services and Data Responsibility

We use Google services (such as Google Analytics or Google Ads) to improve our website performance and marketing efforts. When you provide consent for cookies or personal data usage on our site, Google may receive and use your personal data to provide measurement services or target ads.

To learn more about how Google handles your personal data, please visit Google’s Business Data Responsibility Site.

4. Lawful Basis for Processing

Under data protection law, we rely on the following lawful bases:

  • Consent: For marketing communications and the use of certain non-essential cookies.

  • Legitimate Interest: For holding and using patient data necessary to deliver care.

  • Public Task: Where NHS treatment is involved and required by law.

  • Legal Obligation: For processing staff employment data.

5. Sharing Your Information

We only share personal data when necessary and in a secure manner. This may include:

  • Healthcare professionals (specialists, hospitals, and laboratories).

  • NHS Business Services Authority.

  • Third-party dental plan providers (e.g., Denplan).

  • Google and third-party technology providers (for site analytics and authorized advertising).

  • Regulatory and government bodies (HMRC, ICO, etc.).

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including encrypted backups and secure systems. However, no system is completely secure, and we cannot guarantee absolute security.

7. Your Rights

You have the right to access, correct, or delete your data, object to processing, and the right to data portability. To exercise these rights, please contact us at the address provided above.

8. Data Retention

  • Patient records: Typically retained for 11 years after the last entry.

  • Staff data: Retained for 6 years after employment ends.

  • Contractor data: Retained for 7 years after contract completion.

9. Complaints

If you are not satisfied with how we handle your data, please contact our Data Protection Officer:

Data Protection Officer: Asad Iqbal

Contact via: Lockerbie Dental, 134 High Street, Lockerbie, DG11 2BX

If you remain dissatisfied, you may contact the Information Commissioner’s Office (ICO):

Summary of Changes Made:

  1. Inserted Google Link: Added Section 3 specifically to address Google’s Business Data Responsibility requirements.

  2. Date Updated: Set the “Last Updated” date to today’s date.

  3. Clarified Consent: Explicitly mentioned that Google may use personal data when consent is given, which satisfies Google’s policy requirements for site owners.